Rethinking the user interface of washing machines that works for young beginners as well as for housekeeping pros.


A hybrid interface system enabling everyone to easily wash their laundry.


Marketresearch has shown mostly analogue interfaces with high error-proneness, unintelligible icons and the need of preknowledge.


Thanks to usertestings and interviews we were able to spot the pains and gains of using a washing machine. We detected some hidden needs we wanted to address.


We explored analogue and digital interfaces. In the end we agreed on a hybrid interactionconcept in order to cover all the respective gains and eliminiate the current pains.


awesome. machine enables intuitive and fast laundry washing for newbies as well as pros. You can get guided advice or take the individualized quick road.

My wonderful Team <3

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