Marketresearch has shown mostly analogue interfaces with high error-proneness, unintelligible icons and the need of preknowledge.
Thanks to usertestings and interviews we were able to spot the pains and gains of using a washing machine. We detected some hidden needs we wanted to address.
We explored analogue and digital interfaces. In the end we agreed on a hybrid interactionconcept in order to cover all the respective gains and eliminiate the current pains.
awesome. machine enables intuitive and fast laundry washing for newbies as well as pros. You can get guided advice or take the individualized quick road.
You like what you see or have specific questions? Do not hesitate to contact me :)